I confess: I hate twitter. With facebook, communications are long enough to express a coherent thought, and dialogue can develop. But 140 characters? Is twitter anything like speed-dating?

Twitter, Facebook, YouTube, Blog—the eeny, meeny, miny, mo of todays’ authors. A strong following in social media calms nervous publishers, assuring them someone besides our mothers enjoy our writing. But for an aspiring (and most likely, reclusive) author, wading into social media is baffling and scary. Here’s how I began.

GET A DECENT PHOTO OF YOURSELF. You’re going to need one for almost everything. How do you want to be perceived? Professorial or scholastic? Attractive or approachable? Glamorous or giddy? Study authors whose writing is similar to yours to see how they position themselves, and take cues from their author photos. Be thoughtful about the person you convey—nothing is truly deleted from the world-wide web.

GET ANOTHER PHOTO REPRESNTING YOUR TOPIC. Find (or take, as I did) a photo that epitomizes your subject or genre. For me, that means archaeological and Christian elements, as well as iconic images of foreign settings. I’ve a lot of photos from travel, as well as a background in advertising to stage a shot, but amazing stock images in the public domain can be used free of charge. The photo sets the mood for your brand, and compliments your author image, so chose carefully.

THINK ABOUT HOW TO DESCRIBE YOURSELF. The public platform bios are notoriously short, so condense your life history—and make it riveting! Once you have a short bio you like, you’ll be amazed how many places you use it. And don’t forget to stay relevant to your writing: no one cares if you home-schooled a Phi Beta Kappa unless you’re writing about home-schooling or Phi Beta Kappas.

POST AND INTERACT. Step one is to share interesting information. Step two is to respond when your receive a reply, retweet or favorite. You’ll quickly discover who’s interested in what you’re doing, and it’s wise to reciprocate by “favoriting” or “retweeting” their posts, and commenting on facebook or blog. The online community is vast, but individual personalities emerge. Keep your public platform proactive.

BE CONSISTENT. Services like Buffer (https://bufferapp.com/) enable you to schedule a slew of tweets and posts ahead of time. This means you have no excuse for irregularities if you go to the Bahamas for a week (I didn’t), or have a face lift (I won’t) and are away from your computer. Publishing is business, remember? Momentum, once built, is hard to regain when lost.

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My characters are an odd lot—archaeologists, MI6 agents, elderly theologians. Each demographic has a unique voice. As a writer, I need to ensure my twenty-something spy dude doesn’t sound like my eighty-something holy man. How?

I live in a valley of young people, so I swung by the local coffee shop last week just to listen. I didn’t hear one complete sentence, learned a few words that won’t appear in print (at least not MY print), and discovered speech patterns resembling a chopped salad. Rule number one: LISTEN CAREFULLY TO YOUR TARGET DEMOGRAPHIC TALK.

I noticed they spoke in code, shared inside jokes, and acted like an exclusive club. They didn’t explain themselves fully because they knew what each other was talking about without going on ad nauseam, which brings me to rule number two: DON’T DUMP INFORMATION. BE CRISP.

They discussed “shredding” a hill, “bombing,” and the “zipper line,” (which are skiing really well, barrelling down a slope without regard for others’ safety, and the straightest shot down a mogul run). In other words, they spoke their own language. So rule number four? USE APPROPRIATE SLANG. (Please note I calmly cross-country ski.)
Realizing my elderly theologians would think shredding was something you did to paper, bombing was an unfriendly act of war, and the zipper line was what you remembered to pull up before you left the men’s room, I turned my attention to their dialogue—by listening to sermon videos on seminary websites.

A bunch of octogenarians in prayer don’t talk, so it’s unnecessary to tell my reader about their silence in this context, for example. However, when this group speaks, they mention things like Ugaritic, pneuma, trinitarianism, homologumena (hint: all the books recognized as holy scripture), or hypostatic union (Christ’s being fully human and fully divine). Even in dialogue, I need to provide a natural explanation of unusual words either directly or contexturally. Rule number four? DON’T OVERSHOOT YOUR MARKET.

Lastly, these dialogue tips have to be properly formatted, tied clearly to the appropriate speakers, and move my story along. I’m embarking on the last major edit of manuscript two, and will watch especially for dialogue mistakes after my spy-dude-versus-holy-man focus group. If I’m careful, my reader’s exegesis (draw out the true meaning of my text) will increase their enjoyment of my work, and they’ll think think I am woven (awesome), increasing sales.

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Last week’s blog, My Trail of Breadcrumbs, shared the birth of my literary journey. This second installment (of three) describes the busy bees working with me.

THE MENTORS—As an entrepreneurial type, I never thought I’d approach my AARP years with a mentor, but I have two. The first I found in a professional-level class via an association mentioned in the Breadcrumb blog. Her feedback provides much-needed perspective, but her insight about the business of publishing is invaluable. She knows the ins and outs, and has saved my ignorant self from countless mistakes already.

The second mentor is a break-out author whose recent journey into the deep end of publishing puts my task in perspective. He also self-published before landing a major publisher, so straddles both worlds.

THE PEERS—I received for edit the first chapters from aspiring authors also taking yhe professional class. It was exciting to see such good work, read the diverse stories and perspectives, and figure out where I stood among my peers. We endured each other’s attempts at sharing an editor’s pitch (mine was easily the very worst) the night we met, applauded progress as presentations improved, and check in now for news about manuscripts and agent signings. We are becoming a resource, and I hope one day to find an edit group as powerful as my classmates.

THE AGENT—Without her, I wouldn’t stand a chance. She’s tending publishers while I develop my platform and write another manuscript. Before I attend a conference, she networks with acquisitions editors to pave the way for meetings. She provides direction on my public platform; shares feedback from editors assessing my work; and generally acts on my behalf in an industry still unfamiliar to me. When that publishing contract comes in, she’ll be responsible for negotiating—for both of us.

THE EDITOR— You need a professional editor. I need an editor. Published writers use editors. A professional edit will set you back $500 to $2000. Publishers want to know you’re investing in yourself by paying for classes and edits. (I think the phrase is “skin in the game.”) Those associations mentioned in the Breadcrumb blog are good places to begin your search for an editor, but trust me: you’ll never know how much you need one until you start to receive edited files from him or her. (I would recommend band-aids and antibacterial cream before you open the files. It’ll be bloody.)

THE FAMILY—If you read Breadcrumbs, you know my grown children goaded me into doing something with the manuscript gathering pixeldust in my computer. They’ve been proofreaders extraordinaire. My daughter in particular has been a source of ideas, comments, and sarcasm encouragement. She’s also a great window into another generation I hope my work attracts. And then there’s Mr. Wonderful—ever patient, ever understanding of something he doesn’t understand at all. He listens to ideas and plans, tells me to invest in myself, and tries not to mention I’m dreaming big.

One of next week’s blogs will address the onerous public platform essential for every aspiring author. It’s the toughest, most expensive piece of the puzzle, but we can’t be Hemingway in a boat anymore, landing a marlin with one hand while writing The Old Man and the Sea with the other. Writing is business now.

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When I began my writing adventure, I didn’t know what I didn’t know. (The same can be said of life at birth—not a bad analogy.) My manuscript cowered in my computer for a year until my grown children repeated someone’s speeches about trying new things. Primarily to get the kids to leave me alone, I began a slow assault on publishing, leaving a trail of breadcrumbs I share with you now.

1. Locate agents who’ll accept an unpublished author. This is a much harder task than I expected. While publishers won’t look at you 99 times in 100 without an agent, agents won’t talk with you if you’re unpublished. The good news is I had a short list. The bad news is the market is flooded.
2. Invest in a professional edit. One of three agents gracious enough to e-mail me recommended this step, and I braced for the assault I received. It was ugly. It was demoralizing. It was critical to the rest of my story. Related to this, if you’re not a trained writer (journalism or English degree, preferably with work experience in related fields), then attend classes at your local institution. Unfortunately, enjoying high-school English probably isn’t enough.
3. Join credible author groups. For me, Rocky Mountain Fiction Writers (http://bit.ly/bVlYc3) and American Christian Fiction Writers (http://bit.ly/xSemvf) were good fits. I located agents and editors through these organizations, and found a conference that led to agent representation. These types of groups link to other groups and journeyman training opportunities (such as the Christian Writers’ Guild—http://bit.ly/gp7hb—with classes for every level of ability).
4. Attend conferences and seminars whenever possible. This is key. Not only do you meet other authors at these gatherings, but agents and acquisitions editors. You find opportunities to pitch your manuscript, dazzling professionals with your work. (For the agents’ perspective, see this article: http://buff.ly/17oYIlR.)
5. Be ready to respond with a complete work. Less than three days after returning from a conference, one of America’s top publishers asked for my first manuscript. Their request provided the credibility for a top-tier literary agency to sign me. But a week before the conference, my inbox was FLOODED by fellow attendees panicking because they made appointments with editors and agents requiring a complete manuscript, and their work was unfinished. Could they appear less professional? I don’t think so. Play by the rules or graciously leave that slot for someone who meets the criteria.

I’m completing my third manuscript now, and my agent is shopping the three-book proposal to numerous major publishers who requested it. I’ve been fortunate to get good advice, and hope this blog helps you on your journey. (Part Two is next week.)

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When I read about destruction of some most of Syria’s cultural monuments, including six World Heritage Sites, I think of Hitler. The story goes he spared Paris from war’s destruction so it could become a “jewel in the Nazi crown.”

Somebody needs to share this thinking with the Syrians, fighting a war in which both sides bomb without regard for human life, much less history.

“War is good for us…we buy antiquities cheap, and then sell weapons expensively. The rebels need weapons, and antiquities are an easy way to buy them,” says a smuggler profiting from an association of diggers dedicated to fencing loot to fund the revolution against President Bashar Assad. (http://ti.me/PbFM0m) With two dozen heritage museums, hundreds of archaeological sites, and a countrywide self-preservation mindset, the pickings are ample. Has it never occurred to these guys that antiquities aren’t infinite? When they run out, then what?

So what have we lost? I write “we” because Syria is the cradle of civilization, a four-thousand year old gem of Biblical and Islamic sites, Roman cities, and Crusader castles, as well as the oldest continuously inhabited city in the world: Damascus. If we are truly “global,” someone should be asking what Syrians are going to do when bombing stops. The country’s oil reserves are dwindling, and there’s no market for desert sand.

Krak des Chevaliers, the world’s best-preserved Crusader castle, bombed March 2012

Dead cities of Syria, hit by missiles, tanks, and gunfire

Aleppo’s souk, destroyed by fire October 2012

Isn’t tourism the country’s only option? They’re literally burning that industry to the ground. I wonder what’s going to be left to rule when there are no more civilians to kill, and history has been obliterated.

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